Knowledge Economy Studies

Asymmetric Effects of Digital Economy on Green Development of Sports Industry: The Moderating Role of Data Marketability and Provincial Spillover Dynamics

Articles in Press

Document Type : Original Article

Authors

Mohammad Amraei 1
saeed kian poor 2

1 Assistant professors in sport management, Physical education and sport sciences faculity, Payame Noor University, Tehran, Iran

2 Assistant Professor, Department of Economics, Payame Noor University, Tehran, Iran

https://doi.org/10.22034/kes.2026.2096353.1127
Abstract
The present study investigates the impact of the digital economy on the green development of the sports industry, with a focus on the moderating role of data marketability. Using annual data from 31 Iranian provinces over the period 2012–2025 (1391–1404), the study employs a Panel Quantile Vector Autoregression (PQVAR) methodology and dynamic spillover network analysis. The results from correlation and dynamic spillover analyses are consistent with a positive association between the digital economy and green development of the sports industry. Data marketability appears to play a supporting role in this relationship. Spillover analysis across the 25th, 50th, and 75th quantiles reveals that the effects are more pronounced during crisis conditions (lower quantile) compared to normal and boom periods. The Total Connectedness Index (TCI) exceeds 93% across all quantiles, confirming high systemic interdependence. Provinces such as Zanjan, Isfahan, and Qom are identified as net transmitters, while Alborz and Ardabil serve as primary receivers. Robustness checks confirm the stability of the findings. The study concludes that investments in digital infrastructure and improvements in data marketability can significantly contribute to sustainable development in the sports sector across Iranian provinces.

Keywords

Digital Economy
Green Development
Sports Industry
Data Marketability
Subjects
Knowledge Economy Studies

Articles in Press, Corrected Proof
Available Online from 04 October 2026

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