Adis, A. A. A., Kim, H. J., Majid, M. R. A., Osman, Z., Razli, I. A., & Ing, G. P. (2015). Purchase behavior in advergame and the effect of brand attitude as a mediator. Asian Social Science, 11(5), 249-257.
Adis, A. A., & Jun, K. H. (2013). Antecedents of brand recall and brand attitude towards purchase intention in advergames. European Journal of Business and Management, 5(18), 58-67.
Agustina, Y., & Ardiyanto, F. (2020). An Investigation of Consumer Brand Engagement Antecedents on iPhone Smartphone Users. Journal of Management and Entrepreneurship Research, 1(1), 56-66.
Amiri Sardari, Z., Abdoli Mohamadabadi, T., Nazarian-Jashnabadi, J., Tesoriere, G., & Campisi, T. (2024). Smart Experience and Green Health Tourism: The Moderating Role of Content Marketing. Sustainability, 16(11), 45-56. https://doi.org/10.3390/su16114546
Basile, V., Luongo, S., & Reinhard, K. (2023). Marketing Metrics in the Wine Retailing Industry. Symphonya, (2), 78-96.
Bilro, R. G., & Loureiro, S. M. C. (2020). Exploring Consumer-Brand Engagement in Online Environments Designed for Tourism. Management Tourism Culture, 247-264.
Çadırcı, T. O., & Gungor, A. S. (2019). Gap between mobile and online advergames: the possible effects of the optimal gaming experience-flow. In Application of Gaming in New Media Marketing (pp. 125-150). IGI Global.
Catalán, S., & Martínez, E. (2020). Influyen las partidas jugadas en la efectividad de los advergames? El papel de la familiaridad con la marca. Cuadernos de Gestion, 20,149-168. 10.5295/cdg.180966sc.
Catalán, S., Martínez, E., & Wallace, E. (2019). Analysing mobile advergaming effectiveness: the role of flow, game repetition and brand familiarity. Journal of Product & Brand Management (No. ART-2019-111294).
Cheung, M. L., Pires, G., & Rosenberger, P. J. (2020). The influence of perceived social media marketing elements on consumer–brand engagement and brand knowledge. Asia Pacific Journal of Marketing and Logistics, 32 (3), 695-720.
Choi, Y. K., S. Yoon, and C. R. Taylor. 2015. "How character presence in advergames affects brand attitude and game performance: A cross‐cultural comparison." Journal of Consumer Behaviour, 14 (6): 357-365.
Cicchirillo, V., & Mabry, A. (2016). Advergaming and healthy eating involvement. Internet Research, 26 (3), 587-603.
Dahl, S., Eagle, L., & Baez, C. (2009). Analyzing advergames: active diversions or actually deception. An exploratory study of online advergames content. Young Consumers, 10(1), 46-59.
De FSM Russo, R., & Camanho, R. (2015). Criteria in AHP: A systematic review of literature. Procedia Computer Science, 55, 1123-1132.
Elsayeh, Y. (2020). Investigating the Effectiveness of Applying Mobile Advergames in Tourism Marketing-An Exploratory Study about Egypt. International Journal of Research in Tourism and Hospitality (IJRTH), 2455-0043.
Eyice Başev, S. (2024). A General Overview of the Impact of Advergames on Consumer Purchase Behavior: A Literature Review. International Journal of Eurasia Social Sciences, 15, 260-275. 10.35826/ijoess.4428.
Farías, P. (2018). The effect of advergames, banners and user type on the attitude to brand and intention to purchase. Revista Brasileira de Gestão de Negócios, 20, 194-209.
Folkvord, F., Anschütz, D. J., & Buijzen, M. (2020). Attentional bias for food cues in advertising among overweight and hungry children: An explorative experimental study. Food Quality and Preference, 79, 103792.
Goh, K. Y., & Ping, J. W. (2014). Engaging consumers with advergames: An experimental evaluation of interactivity, fit and expectancy. Journal of the Association for Information Systems, 15(7), 2-15.
Grace, L. D., & Coyle, J. (2011). Player performance and in game advertising retention. In Proceedings of the 8th International Conference on Advances in Computer Entertainment Technology (pp. 1-5).
Gupta, S., Modibbo, U. M., & Ali, I. (2024). Fuzzy AHP Approach for Multi-Criteria Stress Analysis During COVID-19: A Case Study. Decision Making Advances, 2(1), 238-266.
Gura, S., & Gura, K. (2016). The use of mobile advergame as brand communication tool: case study “Vodafon City”. American Journal of Marketing Research, 2(2), 61-72.
Ham, C. D., Yoon, G., & Nelson, M. R. (2016). The interplay of persuasion inference and flow experience in an entertaining food advergame. Journal of Consumer Behaviour, 15(3), 239-250.
Hennyeyová, K., Janšto, E., Šilerová, E., & Stuchlý, P. (2021). Influence of Key Performance Indicators in Marketing on the Financial Situation of Wine Producers Using ICT. AGRIS on-line Papers in Economics and Informatics, 13(3), 49-58.
Hernandez, M. D., Chapa, M. S., Minor, Maldonado, C. & Barranzuela, F. (2004). Hispanic attitudes toward advergames: A proposed model of their antecedents. Journal of Interactive Advertising, 5 (1), 74-83.
Jami Pour, M., Kazemi, Z., & Moeini, H. (2023). Understanding customer attitude toward advergames: an extended TAM approach. Arts and the Market, 13(2), 94-116.
Jami Pour, M., Sadeghi, S., & Yahyaei, E. (2020). Identifying the success factors of advergames: a mixed-method approach. Arts and the Market, 1 (3), 205-220.
Jashnabadi, J. N., Pooya, A., & Bagheri, R. (2023). Provide a model for budget policy in university-community communication programs with a system dynamics approach (case study: Ferdowsi University of Mashhad). Journal of Independent Managment Perspective, 13(1), 9–39. https://doi.org/10.48308/jimp.13.1.9
Lee, H., & Cho, C. H. (2017). An application of brand personality to advergames: The effect of company attributes on advergame personality. Computers in Human Behavior, 69, 235-245.
Liu, W. L., and H. Y. Jang. 2011. "Factors affecting consumer’s perceived advertising value and attitude toward mobile advertising: Focus on company-factors and consumer-factors." Asian Journal of Business and Management Sciences, 3(2): 44-55.
Marques, I.R., Casais, B., & Camilleri, M.A. (2021). The Effect of Macrocelebrity and Microinfluencer Endorsements on Consumer–brand Engagement in Instagram, Camilleri, M.A. (Ed.) Strategic Corporate Communication in the Digital Age, Emerald Publishing Limited, 131-143.
Nazarian-Jashnabadi, J., Haseli, G., & Tomaskova, H. (2024). Digital transformation for the sustainable development of business intelligence goals. In Decision Support Systems for Sustainable Computing (pp. 169–186). Elsevier. https://doi.org/10.1016/B978-0-443-23597-9.00008-1.
Nazarian-Jashnabadi, J., Ronaghi, M., Alimohammadlu, M., & Ebrahimi, A. (2023). The framework of factors affecting the maturity of business intelligence. Business Intelligence Management Studies, 12(46), 1–39. https://doi.org/10.22054/ims.2023.74305.2346
Nezhad, M. Z., Nazarian-Jashnabadi, J., Rezazadeh, J., Mehraeen, M., & Bagheri, R. (2023). Assessing dimensions influencing IoT implementation readiness in industries: A fuzzy DEMA℡ and fuzzy AHP analysis. Journal of Soft Computing and Decision Analytics, 1(1), 102–123. https://doi.org/10.31181/jscda11202312
Patel, J. D., Gadhavi, D. D., & Shukla, Y. S. (2017). Consumers’ responses to cause related marketing: moderating influence of cause involvement and skepticism on attitude and purchase intention. International Review on Public and Nonprofit Marketing 14 (1), 1-18.
Rese, A., D. Baier, A. Geyer-Schulz, and S. Schreiber. 2017. "How augmented reality apps are accepted by consumers: A comparative analysis using scales and opinions." Technological Forecasting and Social Change, 124: 306-319.
Rese, A., S. Schreiber, and D. Baier. 2014. "Technology acceptance modeling of augmented reality at the point of sale: Can surveys be replaced by an analysis of online reviews?." Journal of Retailing and Consumer Services, 21 (5): 869-876.
Research and markets (2021). Global In-Game Advertising Market 2021-2025. Accessed May 2021. https://www.researchandmarkets.com/reports/5011378/global-in-game-advertising-market-2021-2025#.
Reyes-Menendez, A., Saura, J. R., & Palos-Sanchez, P. (2020). Identifying key performance indicators for marketing strategies in mobile applications: A systematic literature review. International Journal of Electronic Marketing and Retailing, 11(3), 259-277.
Rifon, N. J., Taylor Quilliam, E., Paek, H. J., Weatherspoon, L. J., Kim, S. K., and Smreker, K. C. (2014). Age-dependent effects of food advergame brand integration and interactivity. International Journal of Advertising, 33(3), 475-508.
Rodrigues, L. F., C. J. Costa, and A. Oliveira. 2017. "How does the web game design influence the behavior of e-banking users?." Computers in Human Behavior, 74: 163-174.
Roettl, J., M. Waiguny, and R. Terlutter. 2016. "The persuasive power of advergames: A content analysis focusing on persuasive mechanisms in advergames." Australasian Marketing Journal, (AMJ) 24 (4): 275-287.
Salciuviene, L., Miller, C. E., Reardon, J., Mikoliunas, T., Lee, K., & Miller, K.E. (2017). Media involvement and consumer attitude formation towards digital advertising, Academy of Marketing.
Sharma, M. (2014). Advergaming–The Novel Instrument in the Advertsing. Procedia Economics and Finance, 11, 247-254.
Smith, R., Kelly, B., Yeatman, H., Moore, C., Baur, L., King, L., & Bauman, A. (2020). Advertising Placement in Digital Game Design Influences Children’s Choices of Advertised Snacks: A Randomized Trial. Journal of the Academy of Nutrition and Dietetics, 120(3), 404-413.
Sreejesh, S., Anusree, M. R., & Ponnam, A. (2018). Does game rules work as a game changer? Analyzing the effect of rule orientation on brand attention and memory in advergames. Computers in Human Behavior, 81, 325-339.
Statista. (2021). Digital Advertising Report 2021. Accessed January December 2021. https://www.statista.com/study/42540/digital-advertising-report/.
Sychrová, L., & Šimberová, I. (2012). Key performance indicators as a basic element for a marketing efficiency measurement. Theory Into Practice, 13(4), 124-136. 10.3846/bm.2012.064
Terlutter, R., & Capella, M. L. (2013). The gamification of advertising: analysis and research directions of in-game advertising, advergames, and advertising in social network games. Journal of advertising, 42(2-3), 95-112.
Tina, W., and K. Buckner. (2013). Receptiveness of Gamers to Embedded Brand Messages in Advergames. Journal of Interactive Advertising, 7(1), 3-32.
Unal, S., A. Ercis, and E. Keser. 2011. "Attitudes towards mobile advertising–A research to determine the differences between the attitudes of youth and adults." Procedia-Social and behavioral sciences, 24 (1): 361-377.
Van Berlo, Z. M., & Chen, X. (2024). Advergames and Consumer Brand Engagement: Experiential Satisfaction as a Mediator of Gamified Advertising Effects. Journal of Interactive Advertising, 24(3), 1-9.
Vanwesenbeeck, I., Walrave, M., & Ponnet, K. (2017). Children and advergames: the role of product involvement, prior brand attitude, persuasion knowledge and game attitude in purchase intentions and changing attitudes. International Journal of Advertising, 36(4), 520-541.
Vashisht, D., & Royne, M. B. (2016). Advergame speed influence and brand recall: The moderating effects of brand placement strength and gamers’ persuasion knowledge. Computers in Human Behavior, 63, 162-169.
Vashisht, D., & Sreejesh, S. (2015). Effects of brand placement strength, prior game playing experience and game involvement on brand recall in advergames. Journal of Indian Business Research, 7(3), 292-312.
Waiguny, M. K., Nelson, M. R., & Marko. B. (2013). How advergame content influences explicit and implicit brand attitudes: When violence spills over. Journal of Advertising, 42 (2-3), 155-169.
Waiguny, M. K., Nelson, M. R., & Terlutter, R. (2012). Entertainment matters! The relationship between challenge and persuasiveness of an advergame for children. Journal of Marketing Communications, 18(1), 69-89.
Wang, C. H., K. C. Wu, and S. Y. Tsau. 2018. "Flow Learning Experience: Applying Marketing Theory to Serious Game Design." Journal of Educational Computing Research.
