Coopetition Strategy for Business Sustainability: A State-of-the-Art Review

Document Type : Original Article

Authors

1 Associate Professor of International Marketing, Faculty of Economic and Administrative Sciences, University of Mazandaran, Babolsar, Iran.

2 Ph.D. Candidate in Business Administration, Faculty of Economic and Administrative Sciences, University of Mazandaran, Babolsar, Iran.

Abstract
In today’s competitive business environment and the rapidly evolving digital age, businesses move toward simultaneous competition and collaboration to achieve their goals. Coopetition, a term blending cooperation and competition, is rooted in the principles of game theory. This strategic approach has the potential to significantly enhance business sustainability. As a relatively new and evolving paradigm in business management, sustainability emphasizes the integration of environmental, social, and economic factors into organizational practices. This emerging concept reflects a growing commitment to balancing these dimensions in pursuit of long-term success. This study investigates the consequences of coopetition for business sustainability using a systematic review methodology. After reviewing relevant articles in Scopus and web of science databases, 51 articles were selected for coding. The consequences of using coopetition as a strategy for sustainability were extracted and classified into three categories: environment, social, and economic dimensions. 

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