The Impact of Digital Transformation on Human Resource Productivity: The Mediating Role of Strategic Renewal

Document Type : Original Article

Authors

1 Assistant Professor of Business Administration, Faculty of Humanities, Hazrat-e Masoumeh University, Qom, Iran.

2 PhD student in Media Management, Faculty of Islamic Governance, Islamic Azad University, Khorasgan Branch, Isfahan, Iran.

Abstract
Digital transformation is essential for various businesses. Organizations seek to create a competitive advantage and improve productivity through digital transformation. The main objective of this research is to examine the impact of digital transformation on human resource productivity, considering the mediating role of strategic renewal. This research is applied in purpose and descriptive-correlational in nature. The statistical population of this study consists of 103 employees from the post office in Ilam, Iran.. Due to the small size of the statistical population and the risk of non-response bias, a census method was used for sampling. The data collection method was survey-based, as the data were primarily collected using questionnaires. The standardized questionnaire by Gavarila et al. (2022) was used to measure the digital transformation variable, the standardized questionnaire by Elyasi et al. (2018) was used to measure the productivity variable, and the standardized questionnaire by Fatehmi et al. (2017) was used to measure the strategic renewal variable.  The data was analyzed using LISREL software. The results indicated that digital transformation has a positive and significant impact on human resource productivity (0.89) and strategic renewal (0.72) of Ilam Post Office. Strategic renewal also has a positive and significant impact (0.84) on human resource productivity in Ilam Post Office.

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